Eureka! Tent Instructions
I've been incredibly fortunate to collaborate with the great folks at Eureka! to update their product line and brand identity. One of their recent updates was creating "visual" instructions for their entire tent product line. I found this project compelling as it utilized the tent construction knowledge I have gained from being a product designer and outdoor enthusiast. In addition, it required the ability to sketch details and illustrate steps succinctly and clearly to a new user. Once I sketched out the steps I created the text and graphically assembled ...
Posters Filmed By Bike
I often get asked how I go about determining a graphic style, fonts, and color for a particular brand. It's always helpful to create marketing/sales tools when a brand has a strong identity with an established "Visual Guideline Platform" set in a defined document. However, more often than not, I find myself collaborating with clients that aren't sure how to go about this process. While guiding such projects, I find the most simple way to get started is to ask questions. I am someone who listens well to ...
Posters Crotched Mountain
Some of my favorite graphic design projects have been posters. It's a synthesis of bringing all the elements and principles of design together. Choosing the right typography, colors, and graphic style tells a visual story about the event and the sponsoring brand. I have always enjoyed the actual silk screening process, and these posters were developed with a very simple color scheme to reduce ...
Tactical Manual
Catalogues or process books need to translate to a wide variety of output methods in order for them to reach a wider audience. This book was a collaboration with Kris Henry of 44 Bikes, and was intended to be printed, used as a downloadable pdf, and placed on websites.I always set up my initial photos, typography, and InDesign formatting with this in mind. I especially enjoy creating printed books that can be handled and passed around. I created my product portfolio with this same ...
Posters
In addition to creating a weekly video for the Crotched Mountain Ski Area, I was also responsible for a series of posters to promote music and other events at the mountain. Because of the cost of the silk screen process I kept most posters down to one or two colors, but for their Reggae event we couldn't help but add some fun ...